Thursday, June 14, 2007

Random thoughts and a teaser...

I actually finished "Let My People Go Surfing"... and now I'm working through "The Tipping Point" right now. "Let My People Go Surfing" has had me talking about crazy ideas and really honing "why I am in this business" for the past week or so.

I was reading Seth Godin's blog, and this was medicine to my soul regarding logos and branding:
"A great logo doesn't mean anything until the brand makes it worth something."
- Seth Godin's Blog
How much time and resources do I spend trying to design a great logo versus the time I put into developing my style and running my businesses in a way that feeds my soul?

This lead me to my teaser: I working on an engagement session where I am post-processing everything, which I plan to share with you all soon. I have been wanting to do this for some time because my final product is always tons more satisfying to me than the "proof". Anyway, I have a love connection with my work again. I am really excited to deliver this collection (once it is finished) to my clients, and I know that my business model will just have to follow, instead of letting my business model dictate how far I allow myself to take my work.



1 comment:

dana scherer said...

can't wait to see where your soul is leading you...